This course will explore the theoretical foundations of the media and the paradigm shifts in Mass Communication. It will trace the development of media theories following the four eras of Mass Communication theory: mass society, scientific perspective/limited effects, cultural criticism and moderate effects. It will examine the various categories of theories including Normative, Source, Message, Channels/Medium, and Audience theories and introduce students to the use of these theories for analyzing and understanding the processes and problems of mass communication. It will also trace the emergence and growth of Development Communication theories as well as theories of Media and Gender with the ultimate aim of demonstrating how these theories can be applied to developmental issues in society. Ultimately, the course seeks to develop and enhance students’ understanding and interpretation of communication theories as well as their ability to apply these theories to their own research inquiries and endeavors.


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