Research methods can sometimes feel overwhelming—like the heaviest object in the universe. You may have already heard terms like qualitative and quantitative, and as juniors or seniors, you probably have a general idea of what they mean, but are still trying to connect the dots. Don't worry, you're not alone.
In this course, we will demystify research methods by looking at them closely through the lens of mass media studies. Our goal is to break down the research process into manageable steps and equip you with the practical skills to do research yourself. By the end of our time together, you will be able to confidently navigate the world of mass media research and apply what you have learned to your own projects. Think of this as building a personal toolkit for academic and professional success.
Designed to meet you where you are, this course offers guidance for projects as practical as building research skills for journalism and media work, and for academic undertakings as big as a senior thesis. This class is about showing you that scientific research can be an engaging and even fun process. Let's explore it together.
- Teachers: Zhazgul Ibraimova