Design thinking is a problem solving methodology especially well-suited for investigating ill-defined problems. It uses methods derived from the discipline of design to understand the human needs involved, to re-frame the problem in human-centric ways, to create many ideas in brainstorming sessions, and to adopt a hands-on approach in prototyping and testing. This methodology matches people’s needs with what is feasible and what a viable organizational strategy can convert into consumer and stakeholder value in a financially sustainable way.
Today almost every Fortune 100 company employs design thinking in one context or another. It was initially proposed as a way for corporations to more quickly, creatively, and effectively develop new offerings but has since been further adapted to address issues in the public and social sectors as well.
The course explores a systematic approach to innovation and creative problem solving: the design approach process, methodology and tools for each stage - from empathy to testing a new product, and also takes into account the problems and benefits of design thinking. During this course, students will learn about design thinking methodology and understand its real-world applications, experience several design challenges and work towards the final design challenge, build mindsets and foundations essential for designers.
- Teachers: Yelena Li Baranouski